![]() ![]() Akamai is used to serve 100 million plus image requests a day.With 30 million page views a day you can make good money on advertising, even a 5 - 10 cents a CPM.The plan is to hire more employees, hire sales people, and sell ads directly instead of relying solely on AdSense. POF's revenue model is about to change so it can capture more revenue from all those users. , in comparison, generates $300 million a year, primarily from subscriptions. Revenue model has been to use Google ads.6TB storage array to handle millions of full sized images being uploaded every month to the site.1 TB/day serving 171 million images through Akamai.Internet connection is a 1Gbps line of which 200Mbps is used.Approaching 64,000 simultaneous connections and 2 million page views per hour.2 load balanced web servers with 2 Quad Core Intel Xeon X5355 2.66Ghz), 8 Gigs of RAM (using about 800 MBs), 2 hard drives, runs Windows 圆4 Server 2003.A top 30 site in the US based on Competes Attention metric, top 10 in Canada and top 30 in the UK.Has 5-10 times the click through rate of Facebook.1.1 billion page views and 45 million visitors a month.30+ Million Hits a Day (500 - 600 pages per second).Makes up to $10 million a year on Google ads working only two hours a day.POF has one single employee: the founder and CEO Markus Frind.The peak season is January, when it will grow 30 percent. PlentyOfFish (POF) gets 1.2 billion page views/month, and 500,000 average unique logins per day.Plentyoffish: 1-Man Company May Be Worth $1Billion.How are all these love connections made using so few resources? All this is handled by one person, using a handful of servers, working a few hours a day, while making $6 million a year from Google ads. But that's not the most interesting part of the story. PlentyOfFish is a hugely popular on-line dating system slammed by over 45 million visitors a month and 30+ million hits a day (500 - 600 pages per second). Update: by Facebook standards Read/WriteWeb says POF is worth a cool one billion dollars. Lots of quirky sounds and fish swimming on the screen. It's pretty content free, but the production values are high. Update 2: This seems to be a POF Peer1 love fest infomercial. Also upgraded to a core database machine with 512 GB of RAM, 32 CPU’s, SQLServer 2008 and Windows 2008. They'll be moving to a 250,000 IOPS RamSan to handle the load. Update 3: POF now has 200 million images and serves 10,000 images served per second. My guess is Markus doesn't want to rewrite his software to work across a scale out cluster so even if it's more expensive scale up works better for his needs. The discussion in the comments is as interesting as the article. Update 4: Jeff Atwood costs out Markus' scale up approach against a scale out approach and finds scale up wanting. Update 5: PlentyOfFish Update - 6 Billion Pageviews And 32 Billion Images A Month
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